A 2022 Singapore meeting with EON Reality led to talk of pursuing an MoU for an AR and VR centre at Universitas Brawijaya, though no final agreement is documented.
EON Reality is a Singapore based augmented and virtual reality company, and it is best known to Lab MGM through its role as the industry partner behind NTU's Centre for Augmented and Virtual Reality, or CAVR. During a December 2022 collaboration trip to Singapore, Lab MGM's delegation met EON Reality in that capacity, as CAVR's partner, rather than through a direct prior relationship between MGM and the company.
FILKOM's account of the trip describes the meeting with EON Reality as covering the state of AR, VR, and XR technology and its use in fields such as healthcare and education. Coming out of that conversation, the parties are reported to have agreed to pursue a memorandum of understanding aimed at developing an AR and VR centre of excellence at Universitas Brawijaya.
It is worth being precise about what that agreement was. FILKOM's own language is that the parties agreed to pursue an MoU, which describes an intention rather than a completed contract. FILKOM's account does not report that a final memorandum was signed, and this account does not treat the proposed AR and VR centre of excellence as an established fact. Readers should take it as a plan that was discussed and agreed to be pursued, not as a finished partnership.
Even framed cautiously, the meeting mattered for Lab MGM. EON Reality's work sits close to the AR and VR research the lab already pursues, and the discussion gave FILKOM a concrete reference point, a centre of excellence built with an established AR and VR technology provider, to weigh against its own ambitions in the same space.
It also illustrates how far a single trip can carry a research group. Lab MGM did not arrive in Singapore with an existing tie to EON Reality; the introduction happened because EON Reality is CAVR's strategic partner, and CAVR was already on the itinerary. That kind of second-degree connection can be productive, but it is also a reason to be careful about the language used to describe it. An agreement to pursue an MoU is a starting point for negotiation, not a partnership already in place.
It records a meeting and a stated intention, which is the accurate description of where things stood as of the visit.
