A free form map and a constrained one teach differently, and the test scores show where.

Give students a blank canvas and they will draw something. Whether that something reveals their understanding is a separate question. The Kit Build method trades the blank canvas for a kit of parts, and a 2023 study set out to measure what that trade buys.

The comparison ran with 54 undergraduates split across the two methods. Everyone covered the same topic and sat the same test before and after. The questions came in two flavours: the kind that asks for recall, and the kind that asks for reasoning.
Scratch mapping is the familiar route. Students place concepts and draw their own links, which leaves room for unusual connections that a textbook would never suggest. The cost is that two maps of the same topic can look nothing alike, so comparing or marking them at scale is awkward.

Kit Build came out ahead on higher order thinking, and the effect was moderate rather than overwhelming. The recall questions showed no meaningful gap. Read together, that pattern suggests the constraint does not make the task harder in general. It steers effort toward reasoning.
The scores on the maps themselves lined up with the later test results. That is the practical payoff. If a map can be scored automatically, a teacher gets a usable reading of understanding without marking a stack of diagrams by hand.
There is a limit worth stating. The study covers one topic and one group of students, so the size of the advantage will move with the material and the class. What travels better is the mechanism: a constrained build forces every link to be a deliberate choice.
For anyone choosing between the two, it is not either or. Scratch mapping suits open exploration early in a topic, when students need room to wander. Kit Build suits consolidation, when the goal is to confirm that the structure of the topic has actually landed.
Nurmaya et al. (2023). Promoting Students' Higher Order Thinking with Concept Map Recomposition. IEICE Transactions on Information and Systems.