An ITS researcher coauthored a 2021 literature review on shopping technology together with Universitas Brawijaya and Bina Nusantara University researchers.

A 2021 review of shopping technologies brought together researchers from three Indonesian universities, including one from Institut Teknologi Sepuluh Nopember in Surabaya, on the north coast of East Java, commonly known as ITS.
ITS is a public institute focused on engineering and technology, one of the older technical universities in Indonesia. The paper, A Literature Review: Feasibility Study of Technology to Improve Shopping Experience, was published in the journal Procedia Computer Science in 2021 as part of a computer science conference proceedings. Rather than running a new experiment, it works as a synthesis of prior studies, weighing three approaches side by side: smart shopping trolleys that track items as shoppers walk the aisles, virtual reality shopping experiences that let a customer browse a store remotely, and cashier-less checkout systems that let customers leave a store without stopping at a register. The authors frame each option around whether it is realistic to deploy today, not just whether it works in a lab.
Muhammad Attamimi, affiliated with ITS, coauthored the paper with Herman Tolle of Universitas Brawijaya, along with Heraldo Y. Purwantono and Alexander A.S. Gunawan of the Computer Science Department at Bina Nusantara University, and one further coauthor. The paper is listed among Lab MGM's publications through Tolle's involvement, and its title identifies it as a literature review rather than a new experiment.

As with most of the connections behind Lab MGM's Trusted By logos, this one is a research coauthorship rather than a signed agreement between ITS and Universitas Brawijaya. It shows two Indonesian computer science departments working through the same literature review, alongside a private university in Jakarta, rather than a formal institutional tie between the two public campuses. It is a modest connection by design: one paper, one shared author list, and no ongoing program tying the institutions together beyond that.