Researchers from BINUS University's School of Computer Science coauthored a shopping technology study with MGM and ITS, a research coauthorship rather than an institutional partnership.
Retail technology research brought together three institutions in 2020: BINUS University's School of Computer Science, MGM at Universitas Brawijaya, and Institut Teknologi Sepuluh Nopember.
The resulting paper, "A literature review: Feasibility Study of technology to improve shopping experience," was presented at the 2020 International Conference on Computer Science and Computational Intelligence and later published in Procedia Computer Science, volume 179, in 2021. Its authors are Heraldo Y. Purwantono, Alexander A. S. Gunawan, and Widodo Budiharto from BINUS's School of Computer Science, together with MGM's Herman Tolle and Muhammad Attamimi of ITS.
The paper examined three technologies aimed at changing how people shop: smart shopping trolleys that track items as they are placed in the cart, virtual reality shopping that lets a customer browse a store from home, and Just Walk Out style checkout free stores where sensors handle billing automatically. Rather than building a new system, the authors ran a feasibility study across each idea, weighing market viability, technical requirements, cost, regulation, and risk using a jobs to be done framework, to judge which of these emerging retail concepts were closest to practical, everyday use.
It is worth being precise about what this paper represents. It is a piece of coauthored research between individual researchers at BINUS's School of Computer Science, MGM, and ITS, not a signed cooperation agreement between BINUS University and Universitas Brawijaya. BINUS is a private university with several campuses across the Jakarta metropolitan area, known for its computer science and information technology programs, and this study is one point of contact between its researchers and MGM's own interest in human computer interaction.
For MGM, the paper is a useful example of how research on everyday technology, in this case the future of grocery shopping, can quietly connect researchers across three different Indonesian institutions long before any formal partnership is discussed.
